The success of social networking marketing lies in the right mixture of fruitful strategies. The wrong combination will simply reduce the traffic from targeted customers as opposed to attract them. In the event that you devise your social networking strategies such as for instance social networking optimization on the foundation of current trends, you can increase profits and use social networking sites effectively for marketing. Here would be the recent trends highlighted in articles published by Forbes based on the 2013 Social Media Marketing Industry Report.
Low Usage of Social Bookmarking Sites
In line with the research reports, the usage of social bookmarking sites has decreased to 10 percent from 26 percent in 2011. This considerable drop of usage clearly indicates the fall of bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest continue to be popular among marketers, most of sites (e.g. DIGG, Friendfeed) are almost dying smm panel. Therefore, it is not a good practice to trust a bookmarking site blindly for marketing purposes in today’s scenario. Instead, check for the sites that are hottest and perform the bookmarking very cautiously.
Decline of Daily Deal Sites
Daily deal features or just daily offerings of deals are regarded as a powerful method to attract a big amount of targeted customers at a time. The investigation report says that around 80 percent of marketers aren’t thinking about using typically the most popular daily deal sites including Groupon or Living Social because of their campaigns in the near future.
Now people concentrate more on the considerable quantity of returns which they receive from their purchases over time. Hence, it is advisable to utilize social networking sites for long haul marketing goals as opposed to daily goals.
Top Sites for Social Media Campaigns
Marketers who use social networking for marketing will obviously carry out social networking campaigns (using social networking sites for promotion) because of their products or services to attract targeted customers. The campaigns is going to be successful only when the relevant site is popular one of the customers.
The investigation report shows that marketers who spend a lot more than 40 hours per week for social networking marketing carry out their campaigns more intensely through Google+, You Tube, Pinterest and Instagram compared to people who spend six hours or less per week on social networking marketing. Also, around 92 percent of marketers who have five or more years of experience prefer LinkedIn than 70 percent of marketers having significantly less than five years of experience. Forum marketing in addition has decreased to 16 percent in 2010 from 24 percent in 2011.
Around 67 percent of marketers are intending to increase campaigns through Twitter although it is a slight decrease from 69 percent last year. Young marketers, a lot more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging because so many suitable platform to understand, which will be the greatest one followed by Google + (61%) and Facebook (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Marketers use Facebook at a higher rate of 67% than other platforms. In the event of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal most of 29% each. Given below could be the pie chart showing usage statistics for each platform with regard to B2C and B2B marketers.
B2B marketers make use of a more diverse variety of platforms compared to B2C marketers. Both of them don’t completely utilize blogging and have minimal You Tube usage.
If you’re a B2B or B2C marketer, try to encourage blogs since they are regarded as typically the most popular social networking platform. YouTube being the 2nd largest se, you can enjoy the benefits it includes by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have become strong brands by using inexpensive YouTube videos.
As B2B marketers increasingly use LinkedIn, they have a chance to utilize SlideShare (owned by LinkedIn). This social networking entity can be utilized for generating leads for B2B organizations.
Fewer Check-ins Online
According to the study reports, there is a decline in using geo-location services including Foursquare from 17% in 2011 to 11% this year. These services allow check-in to your locations automatically online. The decline in most of these services indicates that individuals are now actually concerned more about privacy and safety. Marketers can tackle this situation by introducing contests and rewards. This will encourage people to check-in more.
If you’re still following a old technique for social networking marketing, then it is the full time to develop new strategies predicated on every one of these current trends. It is better to entrust this tedious task to a trustworthy social networking marketing company that gives reliable social networking marketing services as opposed to try implementing the strategies on your own.