There’s been much talk over time on how best to revitalise the older the main Pialba business district. I personally believe there’s one fundamental problem that requires addressing. We have to have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where in fact the CBD is. It is also hard for businesses to brand themselves on circumstances, intrastate or international level once they write there address down as Pialba, which means nothing outside the region. The area has spent countless dollars branding the city as a destination, but there’s no actual the main city called Hervey Bay, we simply officially have the Bay of Hervey Bay.
In the newest age of technology it is incredibly important to obtain a clear brand out in the market place, because consumers are now doing most of their research via internet with search engines such as for example Google. Someone sitting in Sydney looking to complete business in Hervey Bay isn’t going to search for a suburb such as for example Pialba; they recognise the manufacturer of Hervey Bay, just as they would key in Maryborough or Brisbane.
The issue goes way beyond normal branding, it gets reflected in property magazines& websites that show property values for all the different suburbs in around the region, but there’s no suburb of Hervey Bay. Many Weather maps don’t recognise our area, look at lots of the state and national newspapers; they bypass Hervey Bay within their maps, although many towns with far smaller populations are shown just cbd. Some of the evening news weather maps do the same. Go to numerous search engines for travel, such as for example Google maps, RACQ, and the located area of the city differs and you don’t get yourself a clear or consistent location of where in fact the CBD is. It doesn’t exist beyond council’s town planning scheme.
As a person who works within the CBD and does a lot of commercial business state wide & interstate, it’s a supply of constant confusion and very hard to have accurate statistics to reflect CBD sales, populations, values etc. It is also hard to spell out to anyone interstate that there is no CBD suburb and element of Pialba or Uraween covers the CBD.
I believe it will be a fantastic branding exercise for Hervey Bay to really have a clear identity for the City Heart. Also with the newest Fraser Coast Regional Council it could promote two CBD centres. This might be best for business to all come under a steady Brand.