Pretty much this past year, a peer of mine discussed how he preferred I called him in the evenings just so he didn’t get charged for the calls. The “evenings and weekends free” concept ‘s been around for a while now, but had recently began to fade away. Many years ago, Canadian cellular companies offered many bells and whistles to attract customers to their side of the pond. This however has started to fade away. From the an occasion when Fido had free Fido-to-Fido calling, unlimited evenings and weekends, along with unlimited incoming calling. On top of that, you can get these features in almost any plan without having to pay extra. Since those days, Rogers had taken over Fido and a lot of those wonderful gimmicks began to fade away.
Until recently, the mobile phone industry has been one big oligopoly. Three major players Rogers, TELUS, and Bell, have already been setting and matching their prices to make the most of customers. They have even tried to hide the Wireless Number Portability act for the most part, an act law that enables cellular customers to take their cell telephone number with them if they opt to go on to another service. Moreover, they’ve customers locked in to an agreement – one factor that explains why Canada’s mobile phone market is competitively inactive for the most part.
Now, you can find new players to improve the game. They’ll be playing a brand new game, however – the overall game of unlimited. In December 2006, WIND Mobile, Telus webmail outage a completely new cellular start up, launched in Toronto. WIND Mobile is just a subsidiary of Globalive Communications. Their aim was to produce plans that were built around customers’needs. They provide a wide range of plans and don’t charge for extras, unlike other cellular companies. They even provide a few unlimited plans, a notion that’s considered a no-no amongst the big-three. Their ad campaigns feature around the client, hence portraying them as a consumer’s advocate. Their website was created more as a conversation piece and less such as for instance a corporate eye-sore. In the four months since their launch, they’ve already attracted over 35,000 subscribers.
Another up-and-coming player to watch out for is Public Mobile. Their launch date is defined for the month of May, yet they’ve already opened up an overall total of 25 stores inside their operating cities, Toronto and Montreal. They want to launch with just one mobile phone plan – one they believe will attract an entire slew of customers. The proposal is simple – unlimited talk and text for the price of $40 a month. Although this will attract many phone yakkers and texters, I still think they are missing a massive market. They’re missing the normalites – the category of men and women who don’t spend most of the waking hours on the phone. These individuals spend only $25 – $35 monthly on a cellular phone plan. However, Public Mobile might attract those mobile phone users who find yourself spending over $60 because of overuse.
Both WIND Mobile and Public Mobile will attract plenty of attention over the following few months. WIND Mobile, however, is going to be getting a lot more fans due to their early transfer to the unlimited market along with their modern choice of mobile devices. As of now, I can make the prediction that Rogers, TELUS, and Bell, is going to be reducing their price or offering more gimmicks to retain their existing customers. As for the future, I’m also predicting that both, WIND Mobile and Public Mobile is going to be raising their prices to fit the big-three, but only after they’ve attracted an adequate number of customers. Yes, this does imply that they might you should be as arrogant whilst the big-three in the near future. For now however, if you are paying too much for your mobile phone bill, try something new for a change. Choose the underdog and show your present mobile phone company who wears the pants in your mobile relationship