In search engine optimization (SEO), one of the very most important things to do is acquire backlinks. Backlinks are simply inbound links from other websites to your website. These are important for all reasons, but did you understand that backlinks can serve different purposes? Below I will discuss the most important purposes for acquiring backlinks.
Often people are very focused on how to obtain one-way links in order to boost a site’s Page Rank (PR) which they forget a very important purpose behind the backlink. Indexing frequency pertains to how often a search engine spider visits a site. The sole proven method for creating more frequent visits by spiders is to possess lots of inbound links. Since many people know, the search engines come to your site by following links from other sites. The more links you’ve coming from other sites , the more often they will come. Therefore, with regards to indexing frequency, the more total links you’ve got the more often the spiders will come. What this means is that there’s still reason to have as many “whatever” links as possible. They don’t really have to be related, or one-way. Unrelated reciprocal links which can be’follow-able’will serve this purpose well. That is not saying this is all that’s necessary to do. (SIDEBAR – Watch out for no-follow links purchase links These are useless since the SE spider won’t follow it. It serves no purpose for SEO. Always maintain your listing of links and watch those who CHANGE to no-follow later. This is actually the new trick; offer do-follow links in the beginning, then change them to no-follow later.)
This concept is frequently misunderstood. Google is the only search engine which is why page rank matters at all. The key thing to understand is that Page Rank has little related to where in actuality the site will rank on the Search Engine Results Pages (SERPs). It is rather a cumulative ranking centered on other sites that connect to your site. Page Rank affects page rank. The more higher-page-rank sites link for you, the bigger your page rank can get. But… so what? This doesn’t directly impact your SERPs. However, to build page rank you need to find quality one-way links which have high page rank. So for this purpose , specifically targeted links are necessary.
For the previous two purposes, related content is not very important. It is, however, extremely important with regards to SERPs. It has related to where your site ranks in the search engine for specific keywords. It is the ultimate goal of SEO in the first place. Having good links from sites with related content affects SERPs more than other things with regard to linking. Having one-way, contextual links work best for this purpose. A link coming from an “Authority” site of related content is supreme. Never mind dozens of offers to submit one to 1200 directories, or get 1000 blog comments and social bookmarks for you. That kind of rubbish “may” help with indexing-frequency, but most certainly not SERPs. Only good quality links from related content sites will truly help your ultimate goal of stable SERPs top positions. Such links are not easy to have, but only a few of these may create a great difference.
So, when evaluating your SEO link campaign, you’ve to recognize that you can certainly do many things as long as you realize the purpose of that which you are doing. Acquiring lots of random directory links and reciprocal links increase spider visits. Seeking out high Page Rank sites may help enhance your site’s Page Rank. And finally, acquiring valuable one-way related content links from established websites may help enhance your SERPs. That’s all there’s to it; easy, right? Not really.