A free business name search can save you more than just the cost of the search. Use a free business name search can help you avoid potentially expensive trademark infringement.
A trademark name is a different term or domain name a provider uses to differentiate it from others and also to prevent confusion in the marketplace. Slogans, logos, and symbols can also be trademarked. A few examples of trademarks are, Geico for auto insurance, Danskin for fitness apparel or Pepsi for beverages. To be eligible for trademark protection, the name cannot be generic or common such as”The Fitness Shop”. The name has to prompt customers to comprehend the item from the marketplace. Trademark principles apply even to small local businesses. Thanks to this enormous reaching power of the world wide web, local business still has to be cautious of a trademark used in another region of the country. More and more small businesses are creating sites. Websites create the capacity for more customers and more confusion in the market area. Even though your company simply does business locally, an out-of-state business may be competing to your customers throughout the net.
If you do not, you could be sued by the owner of the trademark. At the minimum, you’ll be asked to stop using the trademark. Depending on how long you’ve been using the name you may have to incur the cost of changing signs, letterheads, advertisements, business cards, and your site. Even worse, should you use a federally registered trademark, the costs can be even greater. If you’re labeled a”willful infringer”, you can be held for big damages and be forced to pay the trademark owners attorney fees.
A reputable incorporation service can get you started with a free business name search. Additionally, you can search registered trademarks at the site of the U.S. Patent and Trademark Office or visit a Patent and Trademark Depository Library situated in every state. OK business name search These libraries house hardcopy directories and databases for both pending and registered trademarks.
Not feeling confident you can handle a trademark search by yourself? The minimal price for a thorough search starts at several hundred dollars. Even though it may be well worth the money, I’d still recommend you start with a free business name search and go from there.